COREOBJECTS SIGNS UP REALAGE
LOS ANGELES, California, – RealAge, Inc. is a consumer-health media company and provider of personalized health information and management tools. RealAge is currently developing an evolved web site that will transform fundamental aspects of the member experience and how it operates as a business. RealAge requires an extensive redesign of the site architecture to include dynamic content generation based on health assessment questionnaires and the answers to these questions.
RealAge is in the business of targeting ads from pharma, vitamin, and other health and well-being products and utilizes answers to health assessment questionnaires. Currently these are very static and require a lot of work for the questionnaires and recommendations to go from health professional to online coded content.
CoreObjects is building a Health Assessment Management System to allow RealAge health professionals to build questions, answers and compile them into health assessments without the aid of programmers. Questions can be dynamically selected based on previous answers for more targeted recommendations and advertising.
We are also building a Recommendation Engine that will help make recommendations. A Production System Rule Engine (JBoss Drools) will be used for the rule engine and .Net will be used to provide implementations of all of the web service access to the Assessment and Recommendation Management System.
“This is our pilot project with RealAge and a very challenging one too. We are eyeing for a long term association with RealAge and this project is very important to us as we see it as the first step towards a very successful relationship with the company,” says Patrick Ravenel.