You might be familiar with the term, Ars gratia artis - Art for art's sake. But you’ve probably never heard of product for product’s sake. That’s because products aren’t developed for the sake of the product itself. Products are developed as a means to building a company and ultimately driving shareholder value! And effective product strategies and blueprints that incorporate business strategy, market requirements and technological ingenuity create the greatest value. Delivering what the market wants and needs from your product is dependent on successfully finding the intersection point of business and technology for your applicable market. CoreObjects has been successful at helping clients find that intersection point.
At CoreObjects we believe that technology isn’t about an isolated effort in writing code. It’s about looking at the entire value chain of a business (shown in the diagram below). Any company looking to bring a software product to market should take the entire value chain into account as it embarks on the complex journey of building and deploying software. CoreObjects has successfully launched dozens of products into the market and helped build billions of dollars in shareholder value as result.
So what is involved in creating a product strategy? Effectively eliciting and documenting domain and product-specific requirements. Unfortunately, most companies don’t go through that process and ultimately their software applications fail to meet users’ expectations.
CoreObjects helps you devise and employ an effective requirements strategy. Among the artifacts delivered are data requirements (such as data models, dictionaries, and data expressions), feature requirements (including prototypes and use cases), functional requirements (including context diagrams, UML, and function lists), quality requirements (detailing product performance, scalability and usability), and product life cycle requirements (including marketing requirements documentation, cost/benefit analysis, design, testing, delivery and maintenance documentation).
These requirements, merged with understanding the market’s direction and technology trends, assist in deploying a successful product. We shine the light on the entire landscape of product development.